In 2020 the hotel industry has been upended by the COVID-19 pandemic, which has suddenly created serious concerns for Owners, Investors and Lenders. As revenues become non-existent, it is critical to manage expenses, while stabilizing asset value, all while being mindful of franchisor requirements and the safety and health of employees and guests.
Lenders may suddenly find themselves in the hotel business when they have no choice but to foreclose on their hotel properties. They can rely on ROHM to immediately step in and help.
Lenders turned to ROHM to successfully manage their foreclosed hotels during the recession that began in 2008. With our experience we understand Franchisor requirements, expense management, and most importantly ways to mitigate asset value decline. We are being pro-active through this crisis and finding ways to generate revenue while instituting maximum expense control initiatives. We thoroughly understand Franchisor requirements and know when to push back and when not to. Having detailed knowledge of all aspects of hotel ownership and management allows us to provide sound advice to our clients, which allows them to make prudent decisions.